Archive - May 2019
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Know Your Audience: The 55+ Demographic is a Spending Powerhouse
May 1, 2019 | General, Vendor Hightlight
From The Federal Savings Bank In 2017, homeowners ages 55 and older were the source of half of all homeowner improvement spending. In the last 20 years, the amount they’ve spent on total real improvement expenditures has risen more than 150%, amounting to $117 billion dollars.* With older Americans desiring to stay in their homes and age in place, they’re spending a lot of money to make renovations and improvements. More than 2.1 million...
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