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Registration Opens for Heartland 2021

Home Blog Registration Opens for Heartland 2021

Registration for VGM’s 20th anniversary Heartland Conference is now open. The educational event will be held in person September 13-15 in Waterloo, Iowa. 

Those interested in attending can register for full or partial conference attendance. Special Early Bird pricing is available to those who register prior to July 15. Passes are all-inclusive and provide access to every educational opportunity Heartland has to offer, including pre-conference sessions and on-demand Heartland At Home virtual courses. This year’s passes also cover meals, entertainment, and access to the hottest products and business solutions offered by VGM's vast network of vendors inside a newly renovated exhibit hall.

“We’re so excited to announce that Heartland 2021 will be live and in person again,” said Clint Geffert, president of VGM & Associates. “Heartland has always been about bringing people together to be part of something bigger—a community. With our outstanding lineup of speakers, education, and social events, Heartland’s 20th year is going to be one of the best experiences yet.”

The VGM Heartland Conference brings together industry experts from across the country to discuss topics related to the home medical equipment (HME) industry, such as respiratory, accessibility, regulatory and audits, rehab, operations, sales and marketing, billing and reimbursement, retail, and more. In-person and virtual sessions combined offer nearly 70 options for registrants to earn contact hours. In-person attendees alone can earn an estimated 14 contact hours/CEUs. They can also attend panel discussions, register for home modification installer training and wheelchair repair tech training sessions, engage with vendors, and attend community dinners and other networking events.

However, the education isn’t the only reason to attend. Heartland features numerous opportunities for networking and fun. This year will feature Emmy award-winning and Hall of Fame keynote speaker Mark Scharenbroich, HME community dinners, the iconic Heartland hog roast with 3D fireworks, and a special event for first-time attendees.  

“Heartland has something for every HME professional. There’s going to be so much to learn, see, and experience,” said Sarah Conger, Heartland Conference Co-chair and vice president of corporate projects for VGM Group. “We can’t wait to welcome our members back to celebrate this milestone with us in true VGM fashion.”  

To learn more and register for Heartland 2021, visit