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VGM Wraps Up 21st Heartland Conference

Home Blog VGM Wraps Up 21st Heartland Conference

Heartland Conference welcomed more than 1,000 guests from across the country to VGM’s hometown of Waterloo, Iowa, June 13-15. The annual conference brings members of the home medical equipment (HME) community and home modification industry together each year for three days of networking and educational events. 

This year’s event featured numerous opportunities for attendees to connect, including its keynote, magician and comedian Devin Henderson, who shared his entertaining message that “Something greater is always possible.” Community dinners, the iconic Heartland hog roast with fireworks, and a special event for nearly 200 first-time attendees were other highlights. 

“Heartland Conference is all about connecting our membership communities with opportunities to learn and engage with each other,” said Jeremy Stolz, interim president of VGM & Associates. “Our robust lineup of education sessions was geared toward helping our members grow and take something home to help grow their business.”

Industry experts from across the country presented on topics such as billing and reimbursement, respiratory, accessibility, regulatory and audits, rehab, operations, sales and marketing, retail, and more. Nearly 70 session options were available for registrants to earn an estimated 14.75 contact hours. Attendees could also attend pre-conference sessions and panel discussions, and engage with more than 80 vendors in the expanded exhibit hall.

“The HME community plays a vital role as part of the healthcare industry,” said Jill Blaser, Heartland Conference chair. “Heartland offers top-of-the-line education designed to help HMEs take care of their business and, ultimately, their patients.”

“We appreciate our wonderful members and vendor partners joining us in our hometown,” Stolz said. “We got to see them experience all the magic of Heartland Conference and we can’t wait to see them all again next year.”  

The Heartland Conference will return to Waterloo June 12-14, 2023. To learn more about the Heartland Conference, please visit