[Webinar Series] 2023 Creating a Profitable Sales and Marketing Program
Location: Online
Tuesday, May 16, 2023 10:00AM - Tuesday, October 10, 2023 ~ 11:00AM
Presented by Louis Feuer, MA, MSW, this dynamic, five-session series presents the strategies for creating a sales strategy that ensures a profitable business operation. Members will learn how to compete in a competitive industry. This insightful and exciting series of presentations will help members build a profitable business network, present engaging sales presentations, increase your network and leads, effectively handle complaints, and provide outstanding customer service that will separate you from all the rest.
Learning Objectives
- Identify key strategies for developing a focused and profitable sales program.
- Learn to present an effective sales presentation that engages the customer.
- Identify the strategies for building a profitable business network.
- Learn how to build and create a profitable business networking plan.
- Identify strategies for handling complaints, comments to avoid, and how to create a customer service driven organization.
Each session is $15, or you can attend all five sessions in a bundle for $50!
Sessions include:
- Session #1 (May 16 at 10 a.m. CT) - Planning a Revenue Generating Sales Strategy
- Session #2 (June 20 at 10 a.m. CT) - Creating a Powerful Sales Presentation
- Session #3 (August 15 at 10 a.m. CT) - Building Your Network – Building Your Business
- Session #4 (September 12 at 10 a.m. CT) - Turning Mad into Glad: Providing Outstanding Customer Service
- Session #5 (October 10 at 10 a.m. CT) - The Upselling Strategy: Strategies Increasing Profits from Existing Customers
Session #1 (May 16 at 10 a.m. CT) - Planning a Revenue Generating Sales Strategy
Webinar Summary:
This program is about your sales planning. With a careful look at your territory, potential customers, and products/services, you will learn to focus on the planning required for a successful sales program. Learn how to analyze your industry, your competitors, and products to insure a profitable workday with limited windshield time. Understand the value of a sales call report and how it can impact first impressions.
Learning Objectives
- Identify the first steps to take when creating a sales plan.
- Understand how to do a territory analysis that saves time and increases sales.
- Define the research you should maintain about your community, competitors, and area pricing.
- Identify ways to easily code accounts and where to focus your efforts to create new revenues.
Session #2 (June 20 at 10 a.m. CT) - Creating a Powerful Sales Presentation
Webinar Summary:
There is never a second chance to make the first impression, and this program is about making the most of the five-minute sales-call. Learn how to make an immediate impact. From arriving early, creating the right business card, using the right words, noticing audience seating, preparing for client questions, and the interesting last tasks to accomplish before you leave the meeting. This program is a powerhouse of strategies and ideas.
Learning Objectives
- Understand why customers buy.
- Outline the steps to creating a focused sales presentation.
- Identify the key elements of powerful sales presentation and engaging the customer.
- Define the important post-presentation sales activities that build customer rapport.
Session #3 (August 15 at 10 a.m. CT) - Building Your Network – Building Your Business
Webinar Summary:
No product or service can sell without a marketing plan and networking strategy. Learn how to increase your network, understand the value and plan for joining associations, how to work your territory, and how to review a sales report as you learn how engage your customers. Hear about easy-to-use strategies for effective marketing. Learn how to review data to know what works and what does not. Understand how your networking building plan will increase your business and your revenues.
Learning Objectives
- Define the accomplishments of a marketing and networking plan.
- Learn how to set reasonable and achievable marketing goals.
- Learn what to research and identify as you build a marketing plan.
- Learn how to develop a marketing budget.
- Learn what to monitor, what to avoid, and how to reduce marketing costs.
Session #4 (September 12 at 10 a.m. CT) - Turning Mad into Glad: Providing Outstanding Customer Service
Webinar Summary:
Nothing is more talked about than the service of a sales person/business. Learn to move customers from mad to glad. This program is a crash course in quality service including comments to avoid, how to develop key customer service strategies, how to allow your customers to be your business consultants, the value of thanking customers for a complaint, and how to create a customer-driven mindset. Understand the difference between reality and appearance in creating the best customer service experience. Learn how to handle complaints creating a win-win agreement for all involved.
Learning Objectives
- Understand the power of quality service in increasing revenues and creating brand identity.
- Learn the comments to avoid when working with a customer.
- Learn how to handle the next phone call.
- Identify the strategies for handling complaints and retaining your customers.
Session #5 (October 10 at 10 a.m. CT) - The Upselling Strategy: Strategies Increasing Profits from Existing Customers
Webinar Summary:
It works for Burger King, works in the car industry, and can easily work for you!
This informative program is about increasing your revenues without any additional marketing costs. Learn how to travel the fastest route to selling more, making customers happier and increasing your profits. Learn how to effectively share customer options, how to build an order, and how to increase the revenue value of each customer. Understand how an educated sales person begins the process towards a plan for building business.
Learning Objectives
- Learn how upselling has worked in businesses we all are familiar with.
- Understandhow upselling strategies can work best in your business.
- Define how upselling can work even after the sale is over.
- Learn how to make the"impulse effect" work for you.
About the Presenter:
Louis Feuer, MA, MSW, is a nationally known business educator, speaker, and business consultant. Louis is the founder and president of Dynamic Seminars & Consulting with a long career in providing training and education for corporations, professional associations, and small to large business owners. Louis has lectured throughout the U.S., Canada, and to the European Home Care Commission in Luxembourg.
Louis has been training and educating sales, marketing, and customer service professionals for close to 40 years. Louis is a former social worker/case manager, hospital administrator, and director of professional development for one of the nation’s largest home care companies with 600 sales staff. He has presented sales, marketing, and customer service programs in almost every industry including banking, finance, clinics/hospitals, accounting firms, real estate, long-term care, and a long list of associations. He wrote the training text Customer Service Strategies used by American Health Insurance Plans for all training and certification courses on customer service and has been a frequent speaker and educator a VGM events for close to 20 years.
He has published hundreds of articles in such journals as the Journal of Hospital Marketing, the Retail Pharmacist, The Case Manager Magazine, Continuing Care, HomeCare Magazine, and more. Louis has worked with such clients as Walgreens, American Airlines Arena, Tennessee Bankers Association, American Health Insurance Association, California Association of Medical Services, Amerisource Bergen (the Good Neighbor Pharmacies), and the New York Foundation for Health Care.
Louis has consulted with hundreds of companies helping them build revenues, improve networking, increase sales, and develop focused marketing strategies. He has been on the national advisory board of the Health Quality Accreditation Association reviewing thousands of business evaluations completed for approval for Medicare provider organizations.